Field guide to case study research in business-to -business marketing and purchasing / edited by Arch G. Woodside, Hugh M. Pattinson, Roger Marshall ; contributors Ronny Behrens [and twenty five others].
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| Other Authors: | , , , |
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| Format: | Ebook |
| Language: | English |
| Published: |
Bingley, England :
Edward Elgar,
2014.
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| Edition: | First edition. |
| Series: | Advances in business marketing & purchasing ;
Volume 21. |
| Subjects: | |
| Online Access: | Click here to view this book |
| Physical Description: | 1 online resource (305 pages). |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 1784410799 9781784410797 |
| ISSN: | 1069-0964 ; 1069-0964 |