Social media listening and monitoring for business applications / N. Raghavendra Rao, FINAIT Consultancy Services, India.
"Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the cu...
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| Format: | Ebook |
| Language: | English |
| Published: |
Hershey :
Business Science Reference,
[2017]
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| Series: | Advances in e-business research.
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| Subjects: | |
| Online Access: | IGI Global e-Book Collection |
| Summary: | "Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites.Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers."--Publisher's website. |
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| Physical Description: | 1 online resource (xxxv, 469 pages). |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1522508473 1522508481 9781522508472 9781522508489 |