Digital tools for academic branding and self-promotion / Marga Cabrera and Nuria Lloret, editors.
"Reputation can be a pivotal factor to potential success throughout one’s academic career. By utilizing available technological assets and tools, professionals can effectively manage their personal brands.Digital Tools for Academic Branding and Self-Promotion is an authoritative reference sourc...
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| Other Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) :
IGI Global,
[2017]
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| Subjects: | |
| Online Access: | IGI Global e-Book Collection |
| Summary: | "Reputation can be a pivotal factor to potential success throughout one’s academic career. By utilizing available technological assets and tools, professionals can effectively manage their personal brands.Digital Tools for Academic Branding and Self-Promotion is an authoritative reference source for the latest research on the interrelationship between digital branding and academic reputation. Showcasing relevant digital platforms and techniques, this book is a compendium of vital material for academics, professionals, practitioners, and marketers interested in effective reputation management."--Publisher's website. |
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| Physical Description: | 1 online resource (253 pages) : illustrations |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1522509186 1522509194 9781522509189 9781522509196 |