Exploring the field of business model innovation : new theoretical perspectives / Oliver Gassmann, Karolin Frankenberger, Roman Sauer.
This book analyses 50 management theories in the context of business model innovation to yield valuable new insights. It presents 'grand theories' that will help researchers and reflective practitioners to approach business model innovation through a different angle and to understand their...
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| Main Authors: | , , |
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| Format: | Ebook |
| Language: | English |
| Published: |
Switzerland :
Palgrave Macmillan,
[2016]
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| Series: | Palgrave pivot.
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| Subjects: | |
| Online Access: | Springer eBooks |
| Summary: | This book analyses 50 management theories in the context of business model innovation to yield valuable new insights. It presents 'grand theories' that will help researchers and reflective practitioners to approach business model innovation through a different angle and to understand their patterns and mechanisms. The authors aim to open up a new debate on the fascinating phenomenon of business models. |
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| Physical Description: | 1 online resource (xv, 118 pages) : illustrations. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 3319411446 9783319411446 |