Value-based marketing strategy : pricing and costs for relationship marketing /

Value-based marketing strategy : pricing and costs for relationship marketing / Santiago Lopez.

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Bibliographic Details
Main Author: López, Santiago (Author)
Format: Ebook
Language:English
Published: Wilmington, Delaware : Vernon Press, [2014]
Subjects:
Relationship marketing
Marketing.
Marketing > Management.
Online Access:Click here to view this book
Description
Physical Description:1 online resource (310 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:1622730534
9781622730537
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Online

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