Green fashion retail / Jochen Strähle, editor.
"This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who hav...
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| Other Authors: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
Singapore :
Springer Nature,
[2017]
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| Series: | Springer series in fashion business.
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| Subjects: | |
| Online Access: | Springer eBooks |
| Summary: | "This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model"--From back cover. |
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| Physical Description: | 1 online resource (xiii, 291 pages) : illustrations. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9789811024405 9811024405 |