Quantitative and qualitative visual content analysis in the study of websites / Larissa Carneiro & Melissa Johnson.
This case study describes a content analysis employed to investigate how ethnic museum websites visually construct ethnic identity and represent cultural heritage. In focusing on websites, it faced the challenge of capturing digital data and conducting analysis in a form of communication characteris...
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| Main Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
[Los Angeles, California] :
SAGE,
2014.
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| Series: | SAGE research methods. Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | This case study describes a content analysis employed to investigate how ethnic museum websites visually construct ethnic identity and represent cultural heritage. In focusing on websites, it faced the challenge of capturing digital data and conducting analysis in a form of communication characterised by dynamism, multimedia, and multimodality. In order to undertake this project, both qualitative and quantitative content analyses were used. |
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| Physical Description: | 1 online resource. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 1473949173 9781473949171 |