Using multi-sited ethnography in consumer research : an exploration of new consumption communities / Caroline Moraes.
The research methods described in this case were used as part of the author's PhD project, which took place between 2003 and 2007. Her aim was to gain an in-depth understanding of new consumption communities, that is, consumers who develop a sense of kind, shared rituals and traditions and a fe...
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
[Los Angeles, California] :
SAGE,
2014.
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| Series: | SAGE research methods. Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | The research methods described in this case were used as part of the author's PhD project, which took place between 2003 and 2007. Her aim was to gain an in-depth understanding of new consumption communities, that is, consumers who develop a sense of kind, shared rituals and traditions and a feeling of responsibility towards each other based on their critical attitudes towards marketing and consumer culture. |
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| Physical Description: | 1 online resource. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 147394953X 9781473949539 |