Introducing communication research : paths of inquiry / Donald Treadwell.
"Introducing the paths of communication inquiry available for students to use both in their undergraduate studies and in their future careers, this text demystifies the theories and applications of research in an engaging manner, using examples of research methods in practice. Introductory chap...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles :
Sage,
[2017]
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| Edition: | Third edition. |
| Subjects: |
| Summary: | "Introducing the paths of communication inquiry available for students to use both in their undergraduate studies and in their future careers, this text demystifies the theories and applications of research in an engaging manner, using examples of research methods in practice. Introductory chapters that explore the conceptual foundations are followed by chapters on measurement, statistics, sampling, surveys, experiments, observation, and content analysis. A concluding chapter shows students how to write up and present their research for various audiences."--Jacket. |
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| Physical Description: | xxiv, 296 pages ; 26 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781483379418 (pbk. : acidfree paper) 1483379418 (pbk. : acid-free paper) 1412944570 9781412944571 1412993415 9781412993418 1483379426 9781483379425 |