Advances in Advertising Research VIII : challenges in an sge of dis-engagement / Vesna Zabkar, Martin Eisend, editors.
"This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Adv...
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| Corporate Authors: | , |
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| Other Authors: | , |
| Format: | Ebook |
| Language: | English |
| Published: |
Wiesbaden, Germany :
Springer Gabler,
[2017]
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| Series: | Research (Wiesbaden, Germany).
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| Subjects: | |
| Online Access: | Springer eBooks |
| Summary: | "This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents."--Publisher's website. |
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| Item Description: | "European Advertising Academy.". Ljubljana, the European Green Capital 2016, was the venue for the 15th ICORIA conference, hosted by the University of Ljubljana, aculty of Economics, in June/July, 2016. |
| Physical Description: | 1 online resource : illustrations. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 365818731X 9783658187316 |