Brand identity essentials : 100 principles for designing logos and building brands / Kevin Budelmann, Yang Kim, Curt Wozniak.

This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

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Bibliographic Details
Main Authors: Budelmann, Kevin (Author), Kim, Yang, 1968- (Author), Wozniak, Curt (Author)
Format: Ebook
Language:English
Published: Beverly, Mass. : Rockport Publishers, [2010]
Subjects:
Online Access:Click here to view this book
Description
Summary:This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Item Description:Includes index.
Physical Description:1 online resource (208 pages) : illustrations (chiefly colour)
ISBN:1610580680
9781610580687
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