Creating experiences in the experience economy /

Creating experiences in the experience economy / edited by Jon Sundbo, Per Darmer.

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Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Sundbo, Jon (Editor), Darmer, Per, 1956- (Editor)
Format: Ebook
Language:English
Published: Cheltenham, UK ; Northampton, MA : Edward Elgar, [2008]
Series:Services, economy, and innovation.
Subjects:
Marketing > Psychological aspects.
Experience > Economic aspects
New products.
Consumer behavior.
Online Access:Click here to view this book
Description
Physical Description:1 online resource (vii, 262 pages) : illustrations, maps.
Bibliography:Includes bibliographical references and index.
ISBN:1848444001
9781848444003
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Online

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