Emotional branding : the new paradigm for connecting brands to people / Marc Gobé ; foreword by Sergio Zyman.
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
New York, New York :
Allworth Press,
2009.
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| Edition: | Updated and revised edition. |
| Subjects: | |
| Online Access: | Click here to view this book |
| Item Description: | Includes index. |
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| Physical Description: | 1 online resource (587 pages) : illustrations |
| ISBN: | 1581157371 9781581157376 |