Market segmentation : how to do it, how to profit from it /

Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.

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Bibliographic Details
Main Authors: McDonald, Malcolm (Author), Dunbar, Ian, 1951- (Author)
Format: Ebook
Language:English
Published: Oxford : Goodfellow Publishers, [2010]
Edition:Fourth edition.
Subjects:
Market segmentation.
Target marketing.
Online Access:Click here to view this book
Description
Physical Description:1 online resource (xxii, 486 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:1282897179
9781282897175
Availability

Online

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