Event marketing : how to successfully promote events, festivals, conventions, and expositions / Leonard H. Hoyle.
Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues s...
Saved in:
| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
New York :
J. Wiley,
[2002]
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| Series: | Wiley event management series.
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| Subjects: | |
| Online Access: | Click here to view this book |
| Summary: | Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more. |
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| Physical Description: | 1 online resource (xxiv, 224 pages). |
| Bibliography: | Includes bibliographical references (pages 209-215) and index. |
| ISBN: | 0471226580 9780471226581 |