French for marketing : using French in media and communications / R.E. Batchelor, M. Chebli-Saadi.
"The theory of accommodation is concerned with motivations underlying and consequences arising from ways in which we adapt our language and communication patterns toward others. Since accommodation theory's emergence in the early l970s, it has attracted empirical attention across many disc...
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| Format: | Ebook |
| Language: | French |
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Cambridge, U.K. ; New York, NY, USA :
Cambridge University Press,
1997.
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| Online Access: | Cambridge Books on Core |
| Summary: | "The theory of accommodation is concerned with motivations underlying and consequences arising from ways in which we adapt our language and communication patterns toward others. Since accommodation theory's emergence in the early l970s, it has attracted empirical attention across many disciplines and has been elaborated and expanded many times. In Contexts of Accommodation, accommodation theory is presented as a basis for sociolinguistic explanation, and it is the applied perspective that predominates this edited collection. The book seeks to demonstrate how the core concepts and relationships invoked by accommodation theory are available for addressing altogether pragmatic concerns. Accommodative processes can, for example, facilitate or impede language learners' proficiency in a second language as well as immigrants' acceptance into certain host communities; affect audience ratings and thereby the life of a television program; affect reaction to defendants in court and hence the nature of the judicial outcome; and be an enabling or detrimental force in allowing handicapped people to fulfill their communicative potential.; ; ; RECORD: .b2357530x; URL: http://catdir.loc.gov/catdir/description/cam028/96051789.html; HTML TOC:; ; ; ; Publisher description for Library of Congress control number 96051789; ; ; ; ; ; Publisher description for French for marketing : using French in media and communications / R.E. Batchelor, M. Chebli-Saadi.; ; ; Bibliographic record and links to related information available from the Library of Congress catalog; Information from electronic data provided by the publisher. May be incomplete or contain other coding.; This book offers an original and practical approach to the French of media and communications. Written entirely in French, it aims to increase the student's awareness of the special kind of language needed for marketing in the French-speaking world. The method focuses on extracts taken from technically orientated newspapers and magazines which deal with the world of marketing and advertising. In each chapter the extracts are followed by exercises concentrating on vocabulary, syntax, questions on the text, oral exercises, expose;s, debates and written exercises. Part I deals with the world of advertising while Part II looks at information and communications. Care has been taken to avoid an excess of difficult jargon and all the exercises have model answers at the end of the book."--Publisher description. |
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| Physical Description: | 1 online resource (xvii, 350 pages) |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 0511620950 9780511620959 0511823797 9780511823794 |
| DOI: | 10.1017/CBO9780511620959 |