The Blackwell encyclopedic dictionary of marketing /

The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler.

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Bibliographic Details
Other Authors: Lewis, Barbara R. (Editor), Littler, Dale (Editor)
Format: Ebook
Language:English
Published: Oxford, OX ; Cambridge, Mass. : Blackwell Publishers, [1999]
Edition:1st pbk. edition.
Series:Blackwell encyclopedia of management (Unnumbered).
Subjects:
Marketing > Dictionaries
Online Access:EBSCO eBooks
Description
Physical Description:1 online resource (274 pages) : illustrations.
Format:Mode of access: World Wide Web.
Bibliography:Includes bibliographical references and index.
ISBN:0631227725
9780631227724
Availability

Online

EBSCO eBooks
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