Sustainable business development : inventing the future through strategy, innovation, and leadership / David L. Rainey.
In a turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalisation of the world's economies, the intensification of competition, and quantum leaps in technological development, the insular and s...
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| Format: | Ebook |
| Language: | English |
| Published: |
Cambridge ; New York :
Cambridge University Press,
2010.
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| Edition: | Pbk. reissue. |
| Subjects: | |
| Online Access: | Cambridge Books on Core |
| Summary: | In a turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalisation of the world's economies, the intensification of competition, and quantum leaps in technological development, the insular and static strategic thinking of many global corporations has become inadequate for understanding the business environment and determining strategic direction. This 2006 book provides comprehensive and practical analysis of what sustainable business development (SBD) is and how companies can use it to make a significant difference. Case studies of companies in the US, Europe, the Pacific Rim and South America demonstrate that achieving innovation and integration depends on a comprehensive understanding of all of the forces which drive change and responding to them with fresh ways of strategic thinking. It is compulsory reading for MBA students and executives as well as professional readers. |
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| Item Description: | Digitally printed version. Originally published: 2006. |
| Physical Description: | 1 online resource (735 pages) : illustrations |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0511225245 9780511225246 0511439172 9780511439179 0511617607 9780511617607 0511648510 9780511648519 1281836885 9781281836885 |
| DOI: | 10.1017/CBO9780511617607 |