Strategic urban health communication / Charles C. Okigbo, editor.

"People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory information. To get vital messages through, communication mu...

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Bibliographic Details
Other Authors: Okigbo, Charles (Editor)
Format: Ebook
Language:English
Published: New York : Springer, [2014]
Subjects:
Online Access:Springer eBooks
Description
Summary:"People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory information. To get vital messages through, communication must be effective, targeted, artful--in a word, strategic. Strategic Urban Health Communication provides a road map for understanding strategy, enhancing strategic planning skills, and implementing strategic communication campaigns. Deftly written chapters link the art and science of strategic planning to world health goals such as reducing health inequities and eradicating diseases. Flexibility is at the heart of these cases, which span developed and developing countries, uses of traditional and digital media, and chronic and acute health challenges. And the contributors ground their dispatches in the larger context of health promotion, giving readers useful examples of thinking globally while working locally"--Provided by publisher.
Physical Description:1 online resource (225 pages) : illustrations
Format:Mode of access: World Wide Web.
Bibliography:Includes bibliographical references and index.
ISBN:1461493358
9781461493358
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