Managing services / edited by Alan Nankervis.
"This book explores the strategic management of services through an integrated Services Management Model which links operational, marketing, financial and human resource management functions within a broad and diverse collection of international, regional and local service contexts. It contains...
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| Other Authors: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
Cambridge :
Cambridge University Press,
2005.
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| Subjects: | |
| Online Access: | Cambridge Books on Core |
| Summary: | "This book explores the strategic management of services through an integrated Services Management Model which links operational, marketing, financial and human resource management functions within a broad and diverse collection of international, regional and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia-Pacific and Australasian regions."--Jacket. |
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| Physical Description: | 1 online resource (xiv, 362 pages) : illustrations |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0511129424 9780511129421 0511130309 9780511130304 0511130953 9780511130953 0511200706 9780511200700 0511301073 9780511301070 0511481268 9780511481260 1280223952 9781280223952 |
| DOI: | 10.1017/CBO9780511481260 |