Online political communication : how to use the web to build consensus and boost participation / Gianluca Giansante.
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus,...
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| Main Author: | |
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| Format: | Ebook |
| Language: | English Italian |
| Published: |
Cham :
Springer,
[2015]
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| Series: | Online access with purchase: Springer (t).
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| Subjects: | |
| Online Access: | Springer eBooks |
| Summary: | This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies. |
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| Physical Description: | 1 online resource (xv, 188 pages) : illustrations (some colour). |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 331917617X 9783319176178 |