The complete business guide for a successful medical practice / Neil Baum [and 6 more], editors.
It is imperative that doctors know how to speak the language of business when communicating with insurance companies, hospital administrators, bankers, accountants and other advisors. Like any business, doctors will need to have marketing and branding strategies that will create advantages and diffe...
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| Other Authors: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
Cham :
Springer,
2015.
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| Subjects: | |
| Online Access: | Springer eBooks |
| Summary: | It is imperative that doctors know how to speak the language of business when communicating with insurance companies, hospital administrators, bankers, accountants and other advisors. Like any business, doctors will need to have marketing and branding strategies that will create advantages and differentiation as the practice of medicine becomes increasingly competitive. This book offers suggestions for developing a practice that is both unique and attractive to new and existing patients, and also to other providers. Additionally it helps to identify your practice's strengths and strategize how to best showcase your areas of expertise by providing examples and analyzing the skills of other practicing physcians. The Complete Business Guide for a Successful Medical Practice provides a roadmap for physicians to be not only good clinical doctors but also good businessmen and businesswomen. It will help doctors make a difference in the lives of their patients as well as sound financial decisions for their practice. |
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| Physical Description: | 1 online resource (xiv, 277 pages) : illustrations (some colour) |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 3319110950 9783319110950 |