To sell is human : the surprising truth about persuading, convincing and influencing others / by Daniel H. Pink.
In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H. Pink offers a fresh look at the art and science of persuasion. Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students on the value of an education. Entrepreneurs pers...
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
Melbourne :
Text Pub. Co.,
2013.
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| Subjects: | |
| Online Access: | Click here to view this book |
| Summary: | In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H. Pink offers a fresh look at the art and science of persuasion. Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students on the value of an education. Entrepreneurs persuade funders, writers convince readers, coaches cajole players. Parents convince their kids to clean. Spouses convince their partners to control the kids. |
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| Physical Description: | 1 online resource (341 pages) |
| ISBN: | 1921961996 9781921961991 |