Restoring consumer sovereignty : how markets manipulate us and what the law can do about it / Adrian Kuenzler.
This book explores the subtle and multifaceted nuances that lead consumers to behave in one way or another. On the whole, the cognitive psychological research has demonstrated that consumer decision-making is a profound topic that is considerably more complex than previously supposed. It is the obje...
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
New York :
Oxford University Press,
2017.
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| Subjects: | |
| Online Access: | Oxford Scholarship Online |
| Summary: | This book explores the subtle and multifaceted nuances that lead consumers to behave in one way or another. On the whole, the cognitive psychological research has demonstrated that consumer decision-making is a profound topic that is considerably more complex than previously supposed. It is the objective of this book to enable the reader to understand the complexity of individual decision-making, so that legal policy can create environments in which consumers are both better informed, and find more meaning and satisfaction in what they buy. |
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| Physical Description: | 1 online resource |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0190698586 0190698608 9780190698584 9780190698607 |