The co-creation paradigm /

The co-creation paradigm / Venkat Ramaswamy and Kerimcan Ozcan.

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Bibliographic Details
Main Authors: Ramaswamy, Venkatram (Author), Ozcan, Kerimcan, 1971- (Author)
Format: Ebook
Language:English
Published: Stanford, California : Stanford University Press, 2014.
Subjects:
Customer relations.
Relationship marketing.
Product management.
Business networks.
Online Access:Click here to view this book
Description
Physical Description:1 online resource (356 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:0804790752
9780804790758
Availability

Online

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