Successful case studies in the Canary Islands' tourism industry / edited by Teresa Aguiar Quintana and Rosa M. Batista Canino.
"This book offers an interesting overview of good practices in the tourism industry. Its main strength is that its focus is not solely limited to hotels; rather, it provides several snapshots of the way economic activities of various different natures have been properly managed in order to make...
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Newcastle upon Tyne, UK :
Cambridge Scholars Publishing,
2017.
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| Subjects: |
| Summary: | "This book offers an interesting overview of good practices in the tourism industry. Its main strength is that its focus is not solely limited to hotels; rather, it provides several snapshots of the way economic activities of various different natures have been properly managed in order to make the Canary Islands a successful symbol of integrated tourist supply for a range of customers. Each case study provided here offers particular insights into the way local resources, including physical, environmental, human, and entrepreneurial factors, have been exploited in order to boost tourism."--Publisher's website. |
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| Physical Description: | xx, 356 pages ; 22 cm |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 1443891290 9781443891295 |