The essentials of qualitative business research / Emma Bell, Hugh Wilmott.

Professors Emma Bell and Hugh Wilmott discuss the nature of qualitative research. This research is not about religiously following procedures, instead necessitating a much more creative, craft-like process.

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Bibliographic Details
Format: Streaming video
Language:English
Published: London : Sage Publications, Ltd., [2017]
Subjects:
Online Access:SAGE
Description
Summary:Professors Emma Bell and Hugh Wilmott discuss the nature of qualitative research. This research is not about religiously following procedures, instead necessitating a much more creative, craft-like process.
Item Description:Includes transcript.
Physical Description:1 streaming video file (13 min.)
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