Asian youth travellers : insights and implications / Chateryn Khoo-Lattimore, Elaine Chao Ling Yang, editors.
"This book offers a bird's-eye view of the current trends, opportunities, and challenges related to Asian youth travellers, and it also presents a holistic framework for future research to build upon. Managerial and policy implications are provided for the tourism and hospitality industry...
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Singapore :
Springer,
[2018]
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| Series: | Perspectives on Asian tourism.
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| Subjects: |
| Summary: | "This book offers a bird's-eye view of the current trends, opportunities, and challenges related to Asian youth travellers, and it also presents a holistic framework for future research to build upon. Managerial and policy implications are provided for the tourism and hospitality industry and government agencies to better accommodate the needs of Asian youth travellers - a unique and diverse market that is yet to be fully unveiled to the world. This book investigates the key characteristics that define contemporary Asian youth travellers, adopting a broad definition of Asia." --Publisher's website. |
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| Physical Description: | xii, 196 pages : illustrations ; 25 cm |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9811085382 9789811085383 |