Emotional appeals in advertising banking services /

Emotional appeals in advertising banking services / Emmanuel Mogaji.

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Bibliographic Details
Main Author: Mogaji, Emmanuel (Author)
Format: Ebook
Language:English
Published: United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 : Emerald Publishing Limited, 2018.
Subjects:
Advertising > Banks and banking
Online Access:Click here to view this book
Description
Physical Description:1 online resource (121 pages) : illustrations
ISBN:1787562999
9781787562998
Availability

Online

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