Advertising layout. visual direction. Pt. 2 :
Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of "diagonal", "standard...
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| Corporate Author: | |
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| Format: | Streaming video |
| Language: | English |
| Published: |
[Place of publication not identified] :
D.E. Visuals,
2010.
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| Online Access: | A Kanopy streaming video Cover Image |
| Summary: | Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of "diagonal", "standard", "C", "Z", "overlapping", and "spatial progression." Concludes with a special section on the importance and use of headlines and sub-headlines. |
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| Physical Description: | 1 streaming video file (18 min., 41 sec.) |
| Playing Time: | 00:18:41 |
| Format: | Mode of access: World Wide Web. |