Qualitative Consumer Research. Episode 2.
A video from ECU's archive of documentaries and teaching films. In this episode Professor Ron Hill discusses some of those issues which are constantly raised with regard to qualitative consumer research methods including: subjectivity versus objectivity, scientific integrity, the researcher...
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| Format: | Streaming video |
| Language: | English |
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[Place of publication not identified] :
Edith Cowan University,
2012.
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| Online Access: | A Kanopy streaming video Cover Image |
| Summary: | A video from ECU's archive of documentaries and teaching films. In this episode Professor Ron Hill discusses some of those issues which are constantly raised with regard to qualitative consumer research methods including: subjectivity versus objectivity, scientific integrity, the researcher's presence and ethical considerations. Produced by David Crewes. |
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| Physical Description: | 1 streaming video file (28 min.) |
| Playing Time: | 00:28:00 |
| Format: | Mode of access: World Wide Web. |