Qualitative Consumer Research. Episode 3.
A video from ECU's archive of documentaries and teaching films. In this program Professor Melanie Wallendorf describes the preparation required to conduct a field interview, the mechanics of the interview session and the skills needed to guide an interview in the desired direction. Hints are gi...
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| Format: | Streaming video |
| Language: | English |
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[Place of publication not identified] :
Edith Cowan University,
2012.
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| Online Access: | A Kanopy streaming video Cover Image |
| Summary: | A video from ECU's archive of documentaries and teaching films. In this program Professor Melanie Wallendorf describes the preparation required to conduct a field interview, the mechanics of the interview session and the skills needed to guide an interview in the desired direction. Hints are given to encourage the in depth responses necessary for 'thick description'. Produced by David Crewes. |
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| Physical Description: | 1 streaming video file (28 min.) |
| Playing Time: | 00:28:00 |
| Format: | Mode of access: World Wide Web. |