Qualitative Consumer Research. Episode 8.
A video from ECU's archive of documentaries and teaching films. In this program Professor Belk describes a number of checks which can be utilised to evaluate qualitative research. Strategies are suggested for implementation before, during and after entering the field. The program concludes with...
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| Format: | Streaming video |
| Language: | English |
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[Place of publication not identified] :
Edith Cowan University,
2012.
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| Online Access: | A Kanopy streaming video Cover Image |
| Summary: | A video from ECU's archive of documentaries and teaching films. In this program Professor Belk describes a number of checks which can be utilised to evaluate qualitative research. Strategies are suggested for implementation before, during and after entering the field. The program concludes with a discussion on the descriptive and interpretational goals of qualitative research. Produced by David Crewes. |
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| Physical Description: | 1 streaming video file (27 min.) |
| Playing Time: | 00:27:00 |
| Format: | Mode of access: World Wide Web. |