Qualitative Consumer Research. Episode 1.

A video from ECU's archive of documentaries and teaching films. In this introductory program Professor Hill describes the scope of qualitative research together with the guiding principles and the specific issues involved in data collection, analysis and writing up of the report. Produced by Da...

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Bibliographic Details
Corporate Author: Kanopy (Firm)
Other Authors: Crewes, David
Format: Streaming video
Language:English
Published: [Place of publication not identified] : Edith Cowan University, 2012.
Subjects:
Online Access:A Kanopy streaming video
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Description
Summary:A video from ECU's archive of documentaries and teaching films. In this introductory program Professor Hill describes the scope of qualitative research together with the guiding principles and the specific issues involved in data collection, analysis and writing up of the report. Produced by David Crewes.
Physical Description:1 streaming video file (28 min.)
Playing Time:00:28:00
Format:Mode of access: World Wide Web.
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