Brand marketing : why we eat, drink and wear brand names.
Looks at the power of brands, how brands serve to bring things to life and change how we view the world, what brands have to do with security and risk reduction, how celebrities establish themselves as brand names and why brands have the power to shape our judgements and perception.
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| Corporate Authors: | , |
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| Format: | Streaming video |
| Language: | English |
| Published: |
[Place of publication not identified] :
Marcom Projects,
2000.
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| Subjects: | |
| Online Access: | A Kanopy streaming video Cover Image |
| Summary: | Looks at the power of brands, how brands serve to bring things to life and change how we view the world, what brands have to do with security and risk reduction, how celebrities establish themselves as brand names and why brands have the power to shape our judgements and perception. |
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| Item Description: | Distributed by Science Press. |
| Physical Description: | 1 online resource (streaming video file) |