Strategic design : eight essential practices every strategic designer must master / Giulia Calabretta, Gerda Gemser & Ingo Karpen.
"This book proposes eight strategic design practices for design professionals who seek to grow or have already grown into a more strategic role in innovation. The practices are explained through tools and methods, and through case examples in which companies and designers have effectively used...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Amsterdam :
BIS Publishers,
[2016]
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| Subjects: |
| Summary: | "This book proposes eight strategic design practices for design professionals who seek to grow or have already grown into a more strategic role in innovation. The practices are explained through tools and methods, and through case examples in which companies and designers have effectively used them. Additionally the book provides a set of guidelines that will enable design professionals to easily and quickly apply these practices in their next strategic design project."--Publisher's website. |
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| Physical Description: | 225 pages : illustrations (some colour), portraits ; 19 x 25 cm |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9063694458 9789063694456 |