Advertising and culture : theoretical perspectives / edited by Mary Cross.
"This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory, the authors present a wide variety of perspectives on advertising's methods, language, and cultural effects."--Publisher's website.
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| Format: | Book |
| Language: | English |
| Published: |
Westport, Connecticut :
Praeger,
1996.
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| Summary: | "This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory, the authors present a wide variety of perspectives on advertising's methods, language, and cultural effects."--Publisher's website. |
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| Physical Description: | xiii, 136 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0275953513 9780275953515 |