Handbook of research on entrepreneurship and marketing for global reach in the digital economy / Luisa Cagica Carvalho and Pedro Isaias, editors.
"The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digi...
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| Other Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
Hershey, PA :
Business Science Reference,
[2019]
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| Subjects: | |
| Online Access: | IGI Global e-Book Collection |
| Summary: | "The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy."--Publisher's website. |
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| Physical Description: | 1 online resource |