Cargill : the importance of transparency in environmental policy / Arnd Huchzermeier.
This case study explores Cargill's defence of its palm oil plantation policies. Following accusations of greenwashing and a blatant lack of meaningful sustainability efforts, Cargill aggressively refuted all allegations. Nevertheless negative publicity continued. The case study outlines the imp...
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| Other Authors: | |
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| Format: | Streaming video |
| Language: | English |
| Published: |
London :
Henry Stewart Talks,
2017.
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| Series: | Henry Stewart talks. Business & management collection.
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| Subjects: | |
| Online Access: | Henry Stewart Talks: Business & Management |
| Summary: | This case study explores Cargill's defence of its palm oil plantation policies. Following accusations of greenwashing and a blatant lack of meaningful sustainability efforts, Cargill aggressively refuted all allegations. Nevertheless negative publicity continued. The case study outlines the importance of transparency and the need for social web activity and effective communication in programmes to improve corporate reputation. |
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| Item Description: | Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Sustainability in operations. Title from title frames. |
| Physical Description: | 1 streaming video file (4 min.) : color, sound. |
| Format: | Mode of access: World Wide Web. |
| ISSN: | 2056-4570 |