Apple : creative destruction and the Icarus dilemma / Johannes M. Pennings.
The case study describes how Apple developed the Mac computer in a separate business unit from the rest of Apple’s operations. This enabled Apple to develop a completely new and successful product, while also saving itself from the Icarus dilemma.
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Other Authors: | |
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Format: | Streaming video |
Language: | English |
Published: |
London :
Henry Stewart Talks,
2017.
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Series: | Henry Stewart talks. Business & management collection.
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Subjects: | |
Online Access: | Henry Stewart Talks: Business & Management |
Summary: | The case study describes how Apple developed the Mac computer in a separate business unit from the rest of Apple’s operations. This enabled Apple to develop a completely new and successful product, while also saving itself from the Icarus dilemma. |
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Item Description: | Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Innovation: the paradox of back to the future. Title from title frames. |
Physical Description: | 1 streaming video file (7 min.) : color, sound. |
Format: | Mode of access: World Wide Web. |
ISSN: | 2056-4570 |