How Tesco used its clubcard programme to revive its brand and become a market leader / Merlin Stone.
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Format: | Streaming video |
Language: | English |
Published: |
London :
Henry Stewart Talks,
2009.
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Series: | Henry Stewart talks. Business & management collection.
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Subjects: | |
Online Access: | Henry Stewart Talks: Business & Management |
Item Description: | Animated audio-visual presentation with synchronized narration. Extended-form case study extracted from the talk: Managing retail customer relationships. Title from title frames. |
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Physical Description: | 1 streaming video file (12 min.) : color, sound. |
Format: | Mode of access: World Wide Web. |
ISSN: | 2056-4570 |