Marks & Spencer : the quest to master the new millennium / David Wilson.
The case study looks at the efforts of Marks & Spencer's management to save the company in the face of stiff brand competition in the early 2000s. Professor Wilson posits that the future success of Marks & Spencer relies on a clear, innovative business strategy; an effective board; and...
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Other Authors: | |
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Format: | Streaming video |
Language: | English |
Published: |
London :
Henry Stewart Talks,
2016.
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Series: | Henry Stewart talks. Business & management collection.
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Subjects: | |
Online Access: | Henry Stewart Talks: Business & Management |
Summary: | The case study looks at the efforts of Marks & Spencer's management to save the company in the face of stiff brand competition in the early 2000s. Professor Wilson posits that the future success of Marks & Spencer relies on a clear, innovative business strategy; an effective board; and the input of staff and regional management. |
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Item Description: | Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Models for strategic change / by David Wilson. Title from title frames. |
Physical Description: | 1 streaming video file (7 min.) : color, sound. |
Format: | Mode of access: World Wide Web. |
ISSN: | 2056-4570 |