Fred. Olsen cruise lines : a case study in researching older consumers / Janet Kiddle.
The case study reviews research conducted on older Fred. Olsen Cruise Line customers. Research focused on consumers' age-related needs and preferences, and was used to craft a marketing strategy which allowed these customers to experience the brand before even stepping aboard.
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| Format: | Streaming video |
| Language: | English |
| Published: |
London :
Henry Stewart Talks,
2016.
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| Series: | Henry Stewart talks. Business & management collection.
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| Subjects: | |
| Online Access: | Henry Stewart Talks: Business & Management |
| Summary: | The case study reviews research conducted on older Fred. Olsen Cruise Line customers. Research focused on consumers' age-related needs and preferences, and was used to craft a marketing strategy which allowed these customers to experience the brand before even stepping aboard. |
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| Item Description: | Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Researching the older consumer. Title from title frames. |
| Physical Description: | 1 streaming video file (6 min.) : color, sound. |
| Format: | Mode of access: World Wide Web. |
| ISSN: | 2056-4570 |