T-Mobile : strategic decisions to improve position in the market / Shaun Whatling.
The case study analyses the strategic decisions (including advertising and marketing) by a well-known brand to improve its position in the market and put competitive pressure on other firms. This includes the results from trialling sponsorship of music and film events.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Streaming video |
| Language: | English |
| Published: |
London :
Henry Stewart Talks,
2016.
|
| Series: | Henry Stewart talks. Business & management collection.
|
| Subjects: | |
| Online Access: | Henry Stewart Talks: Business & Management |
| Summary: | The case study analyses the strategic decisions (including advertising and marketing) by a well-known brand to improve its position in the market and put competitive pressure on other firms. This includes the results from trialling sponsorship of music and film events. |
|---|---|
| Item Description: | Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Strategy in sponsorship : the basis for creativity. Title from title frames. |
| Physical Description: | 1 streaming video file (7 min.) : color, sound. |
| Format: | Mode of access: World Wide Web. |
| ISSN: | 2056-4570 |