Alibaba : the company that made eBay a dwarf / Xiaobai Shen.
The case study discusses ecommerce company, Alibaba, as an example of innovative imitation in China. Alibaba reinvented the technology of eBay's online selling platform to include ingenious features such as a fraud-averting pay system. These features, and the consequent mega-success of Alibaba,...
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Other Authors: | |
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Format: | Streaming video |
Language: | English |
Published: |
London :
Henry Stewart Talks,
2016.
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Series: | Henry Stewart talks. Business & management collection.
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Subjects: | |
Online Access: | Henry Stewart Talks: Business & Management |
Summary: | The case study discusses ecommerce company, Alibaba, as an example of innovative imitation in China. Alibaba reinvented the technology of eBay's online selling platform to include ingenious features such as a fraud-averting pay system. These features, and the consequent mega-success of Alibaba, exemplify the ability of Chinese companies to put their users' needs and concerns at the center of their products. |
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Item Description: | Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Innovation in China / by Xiaobai Shen. Title from title frames. |
Physical Description: | 1 streaming video file (3 min.) : color, sound. |
Format: | Mode of access: World Wide Web. |
ISSN: | 2056-4570 |