Rebranding bread : a shopper marketing success story / Chris Masterson.
The case study looks at the extreme transformation of baked goods from being a key loss leader to a key value growth category in the grocery industry. It elaborates on the role of appealing product innovation and marketing, and building the shopper's in-store experience, in the revitalization o...
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| Other Authors: | |
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| Format: | Streaming video |
| Language: | English |
| Published: |
London :
Henry Stewart Talks,
2016.
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| Series: | Henry Stewart talks. Business & management collection.
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| Subjects: | |
| Online Access: | Henry Stewart Talks: Business & Management |
| Summary: | The case study looks at the extreme transformation of baked goods from being a key loss leader to a key value growth category in the grocery industry. It elaborates on the role of appealing product innovation and marketing, and building the shopper's in-store experience, in the revitalization of baked goods. |
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| Item Description: | Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Building brands with effective shopper marketing / by Chris Masterson. Title from title frames. |
| Physical Description: | 1 streaming video file (4 min.) : color, sound. |
| Format: | Mode of access: World Wide Web. |
| ISSN: | 2056-4570 |