Reverse psychology marketing : the death of traditional marketing and the rise of the new "pull" game / Indrajit Sinha, Thomas Foscht.
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Main Authors: | , |
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Format: | Ebook |
Language: | English |
Published: |
Houndmills, Baskingstoke, Hampshire ; New York :
Palgrave MacMillan,
2007.
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Subjects: | |
Online Access: | Click here to view this book |
Physical Description: | 1 online resource (xiv, 198 pages) : illustrations |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 0230625061 9780230625068 |