Public relations metrics : research and evaluation / edited by Betteke van Ruler, Ana Tkalac Verčič, and Dejan Verčič.
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| Other Authors: | , , |
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| Format: | Ebook |
| Language: | English |
| Published: |
New York :
Routledge,
2008.
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| Series: | LEA's communication series.
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| Subjects: | |
| Online Access: | Click here to view this book |
| Physical Description: | 1 online resource (xv, 328 pages) : illustrations, map. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0203877233 9780203877234 |