Exploring the application of source credibility theory (SCT) to the design of Chinese websites to enhance credibility and consumer trust: a dissertation submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Bachelor of Art and Design (Honours) (BArtDes(Hons)), 2018 / Xiaojing Cui ; supervisor: Andrew Withell.
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| Format: | Thesis |
| Language: | English |
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| Online Access: | Click here to access this resource online |
| Physical Description: | 1 online resource |
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| Bibliography: | Includes bibliographical references. |