Consumer behaviour / Zubin Sethna & Jim Blythe.
"Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspec...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles :
SAGE,
2019.
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| Edition: | 4th edition. |
| Subjects: |
| Summary: | "Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice."--Publisher's website. |
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| Item Description: | Previous edition: 2016. |
| Physical Description: | xxiii, 549 pages : illustrations ; 25 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1526450003 9781526450005 1526450011 9781526450012 |